March, 23 2016

TiWi Digital Integrates Powerful Sportradar Sports Data to Enhance Digital Advertising Platform Capabilities


TiWi Digital, a Minneapolis based advertising technology company, that pioneered automated triggered display ad delivery across web and mobile, today announced the integration of powerful sports data from Sportradar, the leading provider of sports data services globally. The integration of this robust sports data from Sportradar’s industry leading API means that TiWi Digital’s TriggerEX platform will now reach a highly engaged and active audience in the sports category.

Sports and the teams therein enjoy a loyal and active consumer base. With this new addition, the ability to connect the most current and relevant message with a highly engaged and receptive audience in a scalable and comprehensive format is now possible.

“The addition of sports data and the agreement we have in place with Sportradar furthers the TriggerEX platform as a true software-as-a-service optimization technology tool in the online advertising space,” said Andy Dahl, CEO and co-Founder of TiWi. “This integration means that we can capitalize on a powerful sport data set with tremendous market potential and deliver it multi-channel.”

“We are excited to have TiWi join us as an integrated technology partner,” said Benn Gurton, Head of Business Development, US at Sportradar. “This partnership is another example of our ongoing commitment to provide distributers, like TiWi Digital, the highest quality sports data available.”

About Sportradar
Sportradar is the leading provider of sports data and information globally, covering over 325,000 live events across 48 sports. Sportradar has developed the industry’s most proficient software, distributing content and data that is easy to consume while setting new standards for speed and accuracy. Turner Media, Twitter and Samsung are among the leading companies in sports and digital media relying on Sportradar for innovative content, comprehensive applications and product development. Exclusive agreements with the NFL, NHL, International Tennis Federation and NASCAR are among its 65 worldwide league and federation partnerships. Sportradar’s U.S. Advisory Board includes Ted Leonsis, Mark Cuban and Michael Jordan. Sportradar was recently named a finalist by Sports Business Journal in the category of Sports Breakthrough of the Year for its annual Sports Business Awards. Learn more at www.sportradar.us.

About TiWi Digital
TiWi Digital is a leading digital technology developer of automated triggered advertising solutions leveraging data to build advanced advertising capabilities. TiWi’s mission is to deliver the most relevant, timely, engaging, and productive advertising to web and mobile visitors. Our SaaS platform – TriggerEX – is utilized by dozens of newspaper, television, radio, and direct advertising clients. The TriggerEX platform considers millions of data points from countless categories instantaneously to not only deliver a specific message in a timely manner but also can build in-the-moment ad content on-the-fly. This offers the advertiser the flexibility to change message mid-flight in a social-media-like way. For more TiWi information, please visit triggerex.com or call 651.324.2029.


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